Keywords Placement

Keyword placement is another important aspect of Keyword Management and is an effective Search Engine Marketing strategy. You need to know and understand how the Search Engines weigh keyword placement. For example, Search Engines will weigh data in your title more heavily than elsewhere in your page.

You should do keyword planning on both the Search Engines and Directories to determine the best set of keywords and keyword phrases your target audience is using, and always be sure to look to related searches for additional keyword ideas.

Be sure your title is short and contains keywords relevant to your web page. Always make sure your keywords are included in the title of the page (), in headlines (

your keyword here

) in bold (keyword here) and in italic (keyword here) text, and in your Domain Name and/or URL.