Include your Keywords in your content text. This is how you communicate to the Search Engines what your page is all about. If I want someone looking for information on “Search Engine Marketing” to be able to access a page then be sure the keyword term “Search Engine Marketing” appears somewhere in the content text. Preferably, it should appear a number of times. As you can see, this is what I’ve done for this page.
Although skilled placement of relevant keywords throughout your page develops a “theme” for the Search Engine Spiders to sink their teeth into, some Search Engines will put more emphasis on content near the top of the page. That’s why it is so important to make sure the content near the top of the page contain intensely relevant information and include a scattering of the most important keywords for the page.
One other point I’d like to make in regards to the top area of your page. Stay away from scripts, HTML formatting, and images. They are invisible to the Search Engines and will have the effect of reducing the density of spider food near the top of your page. If when designing your website and writing your web pages you make it easy for the spider’s to feed… you won’t go wrong.
It’s as simple as that. Well, actually it’s not really all that simple. There are many good and bad practices when it comes to what I refer to as Keyword Management. That’s where knowledge and experience make the difference. Read the articles, talk to those site owners that get the results you’re looking for, take the time to educate yourself… or find a reputable SEO company to do it for you.
Intelligent keyword management makes sense, yet many people forget all about it when writing content and designing their pages… then they wonder why they show up on page eighteen within the search results.
Write great content and disperse your most relevant keywords for that particular page prominently throughout the page.