Category Archives: Web Promotion

What is SEO or Search Engine Optimization?

SEO, short for Search Engine Optimization, can increase the income generated by a web site quite dramatically. SEO is the process of selecting targeted keywords that reflect the content of a Web page and placing them strategically within the technical elements of the page, as well as within the content, in order to ensure effective placement within search results and increases traffic. Effective search engine opitimization can also can drive conversion rates through the roof when skilled and experienced selection and management of appropriate keywords is employed. Continue reading