The Key Factors of Search Engine Optimization

Content, content, content …
Great content has no substitute and it should be your #1 priority. It seems so obvious yet most people overlook it. Internet users know what they are looking for, and if you have it and your page is skilfully optimized, you have the winning combination.

Search Engines aren’t all about search algorithms. In fact Search Engines work hard at keeping the high quality sites containing the most useful information displaying high up in their search results. Valuable content is one of the single most important factors to consider as part of a successful Search Engine Optimization Strategy. Keep your content both useful and interesting to the user, and keep it relevant. Remember… It’s all about content!

I’ll say it one more time so you never forget it… The quality of content contained within your web pages can make all the difference in the world!

Make sure you have lots of text describing what you do and use keywords in the content, being careful not to simply repeat them over and over. Most Search Engines rank sites based on keyword density using a formula that looks at words in your TITLE, META Keywords, words in paragraph text, words in the ‘ALT’ text on your images, and even Link Title Tags (keyword strings in links to other pages).

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